Nike’s purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.
In the role of freelance creative director, each season I’m responsible to concept, design and produce the Nike showrooms of several categories at their European headquarters in Hilversum.
These showrooms showcase the latest collections to their key accounts, such as Footlocker and Intersport. Besides displaying new products, the showrooms also exhibit the seasonal stories which usually entail themes like sustainability and recycling as well as the launch of new advanced techniques.
Due to strict NDA’s I can only present these works one year after I made them. Below are my favorites.
NIKE | 2018-NOW | www.nike.com